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Privacy Policy

Last Modified: October 12, 2026

POWERLINE CONNECT INC. (“Powerline”, “we”, “us” or “our”) is a corporation incorporated pursuant to the Business Corporations Act (Ontario), R.S.O. 1990, c. B.16. Powerline operates a workforce management and storm response software-as-a-service platform (the “Platform”) built for electrical utility contractors, which supports the dispatch and coordination of storm-restoration crews, technician roster and credential management, SMS communications with field personnel, and AI-assisted reporting. The Platform is accessible at https://app.powerlineconnect.com and various subdomains. Powerline also operates a website at https://powerlineconnect.com (the “Website”) which provides general information about Powerline and the Platform. Further to our Terms of Use, available at https://powerlineconnect.com/terms (the “Terms”) and the Enterprise Subscription Agreement entered into between Powerline and the organization that subscribes to the Platform on behalf of end-users (the “Enterprise Agreement”), this Privacy Policy sets out how we collect, store, use, and disclose personal information and other data in connection with the Platform and the Website. Unless otherwise indicated, any capitalized terms in this Privacy Policy have the same meaning attributed to them in our Terms.

By agreeing to our Terms, or by accessing or using the Platform or Website, you consent to the collection, use, and disclosure of personal information in accordance with this Privacy Policy. Your organization’s Enterprise Agreement may contain additional terms governing Powerline’s handling of data, and in the event of a conflict between this Privacy Policy and the Enterprise Agreement, the Enterprise Agreement shall prevail.

As the Platform and Website continue to evolve, we may, at any time, revise this Privacy Policy by updating this page. The date of the last version of this Privacy Policy is posted above. We will provide you with no less than fifteen (15) days’ prior written notice of any material amendments to this Privacy Policy by sending an email to the address associated with your account and/or by displaying a prominent notice within the Platform.

Material amendments include, without limitation, changes to the types of personal information collected, the purposes for which personal information is used or disclosed, data handling practices, third-party sharing arrangements, or any other provision that materially affects your privacy rights or obligations under this Privacy Policy. Non-material amendments (such as corrections of typographical errors or minor clarifications that do not affect your rights or obligations) may be made by updating this page without prior notice.

Where a material amendment requires your affirmative acceptance, we may present you with an in-Platform prompt requiring you to review and accept the updated Privacy Policy before continuing to use the Platform. Your continued use of the Platform or Website following the effective date of any other amendment constitutes your acceptance of the amended Privacy Policy. If you do not agree with a material amendment, you may terminate your account within the fifteen (15) day notice period without penalty. For clarity, termination of your individual account does not terminate any Enterprise Agreement between Powerline and your organization, and your organization’s obligations under the Enterprise Agreement shall continue in accordance with its terms.

Visitors to the Website are not required to create an account or provide any personal information. However, if you visit the Website without signing in to the Platform, we may still collect certain information automatically, such as your IP address, browser type, referring URL, pages visited and session duration, through the use of cookies and similar technologies as described in Part IV below. If you voluntarily provide personal information through the Website (for example, by completing a contact form or sending us an email), you consent to our collection and use of that information in accordance with this Privacy Policy.

For the purposes of this Privacy Policy, the following terms have the meanings set out below: “Derived Data” means any de-identified, aggregated, anonymized or otherwise non-personally-identifiable data derived from personal information or other data collected through the Platform; “AI Features” means the artificial intelligence and machine learning features available on the Platform, including AI-assisted parsing of bulk-import files (such as PDF, Excel, and CSV roster and fleet files) and AI-assisted column mapping and content generation in post-storm report templates; “AI Service Providers” means third-party artificial intelligence service providers engaged by Powerline in connection with the provision of AI Features; “Platform Infrastructure Providers” means third-party providers of hosting, cloud computing, database management, file storage, authentication, transactional email, SMS messaging, analytics and similar services engaged and managed by Powerline in the ordinary course of operating the Platform and the Website; and “PIPEDA” means the Personal Information Protection and Electronic Documents Act (Canada), S.C. 2000, c. 5.

If you believe that we have not adhered to this Privacy Policy or would like to request an amendment to personal information being held by us, please contact our Privacy Officer by e-mail sent to [email protected].

PART I: COLLECTION OF PERSONAL INFORMATION

Personal Information You Provide About Others

To the extent you (or your organization’s end users) provide us with, or upload data to the Platform that includes the personal information of another individual — including, without limitation, the names, contact information, mobile phone numbers, email addresses, qualifications, certifications, equipment sizes, identification documents, and visa or work-authorization status of technicians, foremen, crew members or other field personnel — you represent and warrant that you (or your organization) have obtained all necessary consents and authorizations required by applicable law to provide us with such information and to permit our use of it in accordance with this Privacy Policy, the Terms and the Enterprise Agreement, including for the purposes of de-identification, aggregation, generation of Derived Data, and training and improvement of AI Features. If the required consents and authorizations have not been obtained, you agree not to upload or provide us with any such information.

In certain cases, the Platform may be accessed (or SMS features used to receive messages) by end users who are not direct employees of the subscribing organization but are instead contractors or temporary crew members onboarded by the subscribing organization for storm-restoration work. Where such end users register on the Platform or are added to the Platform by the subscribing organization, their personal information (including any information contained in SMS messages) is collected and processed by Powerline in accordance with this Privacy Policy, the Terms and the Enterprise Agreement between Powerline and the subscribing organization. The subscribing organization is responsible for ensuring that it has the necessary legal basis under applicable privacy and labour-relations legislation to share such personal information with Powerline.

To establish an account with us or use our Platform, or to be enrolled by your organization in the Platform, or for individuals who interact with the Platform via SMS, we may collect the following personal information:

  • Full name;
  • Business or employer name(s);
  • Mailing address;
  • Billing Address (for billing contacts of subscribing organizations);
  • Email address;
  • Mobile phone number and SMS interaction metadata, including delivery status, opt-in and opt-out records, and message content;
  • Banking and/or credit card information (for billing contacts of subscribing organizations);
  • Job role;
  • Qualifications, certifications, training records and credential documents (which may include driver’s licences, union tickets, passports, visa or work-authorization documents and related information);
  • Equipment details;
  • Vehicle assignment and fleet information;
  • Time, location and hours-worked data recorded in connection with storm calls and crew activity;
  • Comments, feedback, reviews and other information you upload or provide to the Website and Platform;
  • IP address and associated location data, including geo-location data;
  • Website statistics and analytics data regarding your use of the Website and Platform;
  • Other types of raw data relating to how you interact with the Website and Platform, for example, your browser information and session duration;
  • Profile photos (where you elect to upload them); and
  • All other information you provide on or through the Platform and Website, including data generated by or in connection with your use of AI Features on the Platform.

SMS Communications

The Platform uses SMS messaging to deliver dispatch instructions, storm-call alerts, status confirmations, and related communications to End-Users. When you opt in to SMS communications through the Platform (for example, by replying to an SMS message with a keyword configured by your organization), we will collect and process your mobile phone number, opt-in and opt-out records, message content, delivery status data and related metadata. Standard message and data rates from your mobile carrier may apply. Message frequency varies based on operational activity. You may opt out at any time by replying STOP (or another opt-out keyword indicated to you). You may obtain help by replying HELP.

Powerline’s sending of SMS communications on behalf of subscriber organizations is regulated under Canada’s Anti-Spam Legislation, S.C. 2010, c. 23 (“CASL”), and similar legislation in other jurisdictions. Subscribing organizations are responsible for ensuring that the consents collected through the Platform satisfy applicable law.

No Sharing of Mobile Information. “Mobile Information” means mobile phone numbers, SMS opt-in records, consent data, message content, and delivery metadata. We do not share Mobile Information with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except with our SMS provider to deliver the service.

Payment Processing

We may collect credit card and payment information from billing contacts of subscribing organizations via a third-party payment processor. Although we may display or link to their forms on our Website or Platform, when you provide payment details in connection with a subscription to our Platform, you are providing them to the applicable payment processor. You acknowledge that our third-party payment processors may have their own agreements which apply to you. While we will not have access to your entire credit card number, we will be able to bill your credit card and may have access to certain card and payment details such as the name on your card, billing address and card expiration date. If you have questions regarding our payment processor, please contact us.

PART II: THE USE OF PERSONAL INFORMATION

We do not sell personal information to third parties. However, we may use personal information to:

  • Facilitate the operation of the Website and Platform, including sharing or providing access to personal information to Third-Party Providers (see Part III below);
  • Send SMS, email and in-Platform communications;
  • Bill and collect money owed to us;
  • Verify your contact information and credentials;
  • Provide user support or to support and improve our Website and Platform;
  • Communicate with you about your account or the Platform and related services;
  • Send or display informational and promotional materials and communications from us to you. You may unsubscribe from such communications at any time;
  • Pursue available legal remedies and to prosecute or defend a court, arbitration or similar proceeding;
  • Meet legal requirements or seek legal advice from a lawyer in connection with your use of our Website and Platform;
  • De-identify, aggregate and anonymize data to generate Derived Data, which Powerline may use for any lawful business purpose, as further described in the Enterprise Agreement;
  • Train, improve and operate AI Features on the Platform, including AI-assisted parsing of bulk-import files and AI-assisted report generation;
  • Provide data to third-party AI service providers engaged by Powerline to power AI Features, subject to the terms of this Privacy Policy and the Enterprise Agreement; and
  • Enforce compliance with our Terms and applicable laws, rules and regulations.

PART III: THE DISCLOSURE OF PERSONAL INFORMATION

Sharing Personal Information and Content if Required by Law

We may share personal information and any content collected, uploaded or provided to us if required by law, such as in response to a subpoena, court order or other legal process in any jurisdiction. If we are required by law to make any disclosure of your personal information or content, we may, but are not obligated to, provide you with written notice of such disclosure, if permitted by law.

Sharing Personal Information to Cooperate with Investigations and Law Enforcement

Absent a court order, subpoena or other legal requirement to disclose personal information or content in our possession or control, you agree that we may also share personal information and content you upload or which is associated with your account to cooperate with law enforcement authorities in the investigation of any criminal matter if we reasonably believe doing so is necessary or beneficial in protecting your safety, or the safety of any third party.

Sharing Personal Information with Third-Party Providers

Our suppliers, partners, independent contractors (collectively “Third-Party Providers”) and/or employees, may have access to, or be shared personal information to use in connection with one or more of the purposes for which the information was collected.

Our Third-Party Providers may have access to personal information in providing services to us, or providing you with access to the Website and Platform. We may use a variety of Third-Party Providers in order to host our Website and Platform and facilitate their ordinary use, including for example, hosting servers which store personal information.

As of the last revision date of this Privacy Policy, our main Third-Party Providers (and/or their affiliated or related entities worldwide) who may have access to, or store your personal information, by virtue of our use of their services include the following. The list below is not exhaustive, and we may engage other Third-Party Providers from time to time:

We may update the above list of Third-Party Providers from time to time as our Website and Platform continue to evolve. Third-Party Providers may have their own agreements and privacy policies on the collection and use of personal information which either we or you provide them.

For a full updated list at any given time, please contact our Privacy Officer at the details below.

Data Residency and Cross-Border Transfers

The Platform is hosted on servers that may be located in Canada and the United States. Personal information may be processed and stored in jurisdictions outside of your province or country of residence, including the United States and Europe. By using the Platform, you acknowledge and consent to the transfer of your personal information to jurisdictions outside of Canada, including to our Platform Infrastructure Providers and AI Service Providers, which may have servers in the United States, Europe, or other jurisdictions. If you have questions about our data storage practices, please contact our Privacy Officer.

As of the date of this Privacy Policy, the Platform is designed for use by electrical utility contractor organizations operating in Canada and the United States. Our data collection and processing practices were not designed to meet the requirements of the General Data Protection Regulation of the European Union (“GDPR”). If you are located in the European Economic Area, you should not use the Platform or provide us with personal information unless you have confirmed with your organization that such use is permissible.

Sharing Personal Information if Our Business, Website or Platform is Acquired

We may share personal information with our successors (if our business, the Website or Platform is acquired by another legal entity) or any assignee of our assets relating to the Website and Platform. Disclosure in such circumstances is governed by PIPEDA. For greater certainty, and as set out in our Enterprise Agreement, personal information uploaded by a subscribing organization (or its End-Users) to the Platform is not a transferable asset of Powerline that may be conveyed independently of the Platform in any sale, financing or other transaction.

Retention of Your Personal Information

We keep your personal information for as long as it is required for the purpose for which it was collected. There is no single retention period applicable to the various types of personal information collected. Please contact us if you would like to delete any personal information we hold about you following the termination of your account or your use of the Platform. Enterprise organizations that are party to an Enterprise Agreement are responsible for maintaining their own privacy policies governing the personal information of their employees, contractors and other personnel that they collect and store in connection with the Platform, including policies on the retention of such information.

Deletion Requests and Third-Party Providers

When you request that we delete personal information we hold about you, we will use commercially reasonable efforts to delete that information from the systems within our direct control and to instruct our Third-Party Providers (including Platform Infrastructure Providers and AI Service Providers) to delete that information from systems they operate on our behalf, in each case in accordance with their applicable retention, deletion and processing capabilities and policies.

You acknowledge that, despite these efforts, complete deletion of personal information from third-party systems may not be technically or operationally achievable in all cases. In particular, personal information that has been provided to AI Service Providers may be retained in transient inference caches, system logs, abuse-monitoring records or, where permitted, model-improvement datasets, in accordance with the applicable AI Service Provider's policies, and we may not have the ability to compel deletion of such information beyond what those policies provide.

Certain Third-Party Providers also operate their own privacy-request channels under their published privacy policies. You may, in addition to (and not instead of) contacting our Privacy Officer, submit a deletion or other privacy request directly to a Third-Party Provider under that provider's policy.

PART IV: OUR USE OF COOKIES

By using our Website and Platform, you consent to our use of cookies. This cookies policy explains what cookies are, how we use them, and how Third-Party Providers may also use cookies on, or in connection with our Website and Platform.

What are Cookies?

Cookies are small text files sent to and automatically downloaded by your web browser (assuming you have cookies enabled) when you visit our Website or Platform. A cookie file is stored in your web browser and allows our Website and Third-Party Providers we use to recognize you, track your activity across this and other websites and is usually used in conjunction with logging your internet protocol (“IP”) address.

Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your computer (in your browser files) or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.

Can you block the use of Cookies?

Most web browsers allow you to disable the use of cookies. However, our Website and Platform or certain components of each may not operate properly, and you may not be able to access and use our Website or Platform if you disable cookies.

Can you delete Cookies once downloaded?

Most web browsers also permit you to delete cookies. This is typically done via your web browser’s settings, which vary depending on which web browser you use.

How we use Cookies

Our use of cookies is primarily to analyze how you use our Website and Platform, for instance which pages you visit most often and where you found our Website or Platform online. This helps us better understand your user experience and other statistics which we may use to provide a better user experience. For example, we use PostHog, Inc. for product analytics. For more information on how PostHog uses cookies, see PostHog’s privacy policy at https://posthog.com/privacy.

We, or Third-Party Providers we use to enable cookies, may also use cookies on our Website to:

  • Remember choices you have made on the Website, such as your language of preference or region;
  • Remember your username;
  • Authenticate your identity and maintain your session when you are signed in to the Platform;
  • Protect the security of your account and our Platform; and
  • Collect analytics data through PostHog, Inc., including page views, feature usage and performance metrics, to help us improve the Platform.

PART V: YOUR PRIVACY RIGHTS AND HOW TO CONTACT US

Privacy Officer

Powerline has designated a Privacy Officer who is responsible for overseeing compliance with this Privacy Policy and applicable privacy legislation. You may contact our Privacy Officer by email at [email protected] or by mail at: POWERLINE CONNECT INC., Attn: Privacy Officer, 254 Rei Dr, Midland, Ontario, L4R 5J2, Canada.

Your Rights

Subject to applicable law, you have the right to: (a) request access to the personal information we hold about you; (b) request correction of any personal information that is inaccurate or incomplete; (c) withdraw your consent to the collection, use or disclosure of your personal information, subject to legal or contractual restrictions (noting that withdrawal of consent may affect your ability to use the Platform, including your ability to receive operational SMS communications); and (d) request deletion of your personal information, subject to any legal obligations that require us to retain it. To exercise any of these rights, please contact our Privacy Officer using the contact information provided above.

Complaints

If you are not satisfied with our response to a privacy-related inquiry or complaint, you have the right to file a complaint with the applicable privacy regulator. For matters governed by PIPEDA, you may contact the Office of the Privacy Commissioner of Canada (www.priv.gc.ca). For matters governed by Ontario privacy legislation, you may contact the Information and Privacy Commissioner of Ontario (www.ipc.on.ca). We encourage you to contact our Privacy Officer first so that we have an opportunity to address your concern directly.